Reading Time: 3 minutes If folklore is to be believed, creating wealth would perhaps be as easy as following the rainbow to find a glistening pot of gold at the end of it. The reality, however, isn’t as glittery.
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LTV/CAC ratio : The metric that matters
Reading Time: 4 minutes Here’s a piece of advice up front. Be optimistic, but don’t let it cloud reality with calculating your LTV/CAC Ratio. Particularly speaking, new SaaS entrepreneurs, tend to be a bit too confident when it comes to the demand of their product.
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